Luke grew up in Ventura, California, gaining hands-on experience in the auto repair industry at his father’s Meineke shop. He later earned a degree in Communications and New Media Marketing from Southern New Hampshire University, where he combined storytelling with strategic marketing. After co-founding a small agency, Luke joined Overdryve in 2023 as its first employee and now serves as Director of Client Marketing, overseeing operations and driving growth alongside the founder. He lives in Coeur d’Alene, Idaho, with his wife, Lily, and their dog, Ranger. When he’s not working, Luke’s likely at the gym, watching basketball, or spending time with family — all 6’6” of him.