Our mission is to better manage everything brand and marketing-related for our clients so they can live simpler and happier lives.
We give business owners back their most important, irreplaceable commodity in life: THEIR TIME!
That’s why we do the heavy-lifting, so that our clients can get their time back and focus on the important things that matter to them.
Chances are if you’ve ever been to an industry event, you’ve crossed paths with Mike DelaCruz. He has attended over 100 industry conferences and has personally stepped into over 1600 auto repair shops around the country. His career path spanning nearly 15 years has also taken him into a variety of companies within the automotive aftermarket. From the early days of Demandforce, Kukui, and Elite, Mike has a mass amount of experience in many areas within the automotive aftermarket. Mike is also an active contributor to the automotive aftermarket industry. He is a Trustee for the ASC Educational Foundation (ASCEF), a YANG Mentor and a Trainer for WorldPac Training Institute. Today, Mike is the Founder and CEO of Overdryve Marketing. Outside of Overdryve, Mike enjoys traveling with his wife Tina and 4 kids. He also holds a purple belt in Jiu Jitsu and actively trains Mixed Martial Arts at El Niño Training Center in San Francisco.
